Australians support egg industry amid biosecurity concerns

According to a recent survey, Australians continue to put their trust in the nation’s egg industry, driven by confidence in regulation and reliance on eggs as a source of nutrition.

The 2025 Sustainability Framework Community Survey — conducted by Voconiq and commissioned by Australian Eggs — surveyed more than 5000 Australians.

This year, regulation has overtaken other factors as the leading driver of trust. Biosecurity, food security and traceability are now top-of-mind for consumers.

“Through avian influenza incidents in recent years, Australia’s egg industry has closely followed response protocols to contain the impact of the disease and limit disruptions for consumers, which we believe the community has recognised and is reflected in this year’s survey findings,” said Rowan McMonnies, Managing Director of Australian Eggs.

“Australian egg farmers have shown time and again that they are ready to respond to community expectations. From strengthening biosecurity and reducing environmental impacts, to improving animal welfare, our industry is committed to delivering on the standards Australians expect, and this year’s findings reflect that dedication.”

The survey also revealed a significant shift in how the community values eggs, with nutrition now ranking above price, convenience and taste as the key factors considered in the value proposition of eggs.

“The importance of eggs in the diet of Australians continues to increase, which is reflected in demand but also in community sentiment captured in the survey, with 86% confirming they rely on eggs as an important staple food. There are some challenges ahead in keeping up with this demand, but the industry is constantly looking at ways to improve farming practices and invest in innovation to achieve sustainable growth of the industry,” McMonnies said.

The Sustainability Framework Community Research Survey, now in its eighth year, forms a central part of Australian Eggs’ Sustainability Framework, which aims to explore community attitudes and perceptions of the egg industry.

“This kind of annual benchmarking gives the industry a clear, evidence-based view of community attitudes,” said lead researcher Dr Kieren Moffatt, from Voconiq. “It’s particularly valuable during periods of uncertainty, as it allows us to see how trust is maintained and where it might be at risk.

“Even against a backdrop of global challenges, the community sees the local industry as safe, responsible and committed to doing the right thing — which is really positive to see.”

Image credit: iStock.com/Jesse Thompson