Australian exports' mighty presence in Singapore

Australian exports have proven popular in Singapore where they were recently showcased as part of the Speciality & Fine Food Asia (SFFA) 2022 event, which attracted thousands of buyers. Austrade was the country’s driving presence at the show and it demonstrated products from 21 new-to-market exporters including two Indigenous companies.

The show featured many food and beverage products including handcrafted spirits, premium honey, chocolate and smoked seafood. Also shown were cricket corn chips (the insect not the sport, that is) and sustainable dog treats.

The SSFA has marked its fourth year and serves as a sister event to the Speciality & Fine Food Fair in London. The Agribusiness Expansion Initiative, which helps Australian agribusinesses expand and diversify their export markets, was key to Austrade’s presence at SFFA. Seven states and territories had their products represented at the event.

Singapore is Australia’s largest trade and investment partner in the ASEAN region and its sixth-largest overall.

Austrade Singapore Trade and Investment Commissioner Amelia Walsh said Austrade led the country’s demonstration at SFFA.

“Singaporeans love Australia’s quality food and beverage products,” Walsh said. “Our shared love to makan — or ‘eat’ in Malay — is an even greater reason for us to forge strong ties with customers.

“SFFA was a natural opportunity for us to continue building on the enormous potential in the region to grow our food and agribusiness trade and investment relationship.

“This was our first major chance to showcase Australian companies in person since the start of the pandemic. Our presence was a flurry of activity with 150 buyers keen on sourcing from Australia visiting us.”

Image credit: ©stock.adobe.com/au/f11photo