Asahi acquires Carlton & United Breweries

Asahi Beverages has completed its acquisition of Carlton & United Breweries (CUB), with CUB employees to join Asahi Beverages. CUB has a long history as one of Australia’s leading breweries, going back over 150 years.

“This is a very exciting time to be part of the Asahi Beverages family as we embark on the next chapter, as the Oceania regional hub for Asahi,” said Peter Margin, Chairman of Asahi Beverages.

CUB is the newest business division of the Asahi Beverages Regional Hub, alongside Asahi Premium Beverages, Asahi Lifestyle Beverages and Asahi Beverages NZ. CUB will continue to operate in much the same way, except under the support of Asahi Beverages in Australia.

“The acquisition of CUB will mean that Asahi Beverages is able to offer customers and consumers an even broader range of great-tasting beverages with the addition of some of Australia’s most popular and well-loved beer brands,” Margin said.

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