A snapshot into Fine Food Australia 2023


Wednesday, 02 August, 2023

A snapshot into Fine Food Australia 2023

The 2023 major sponsors of Fine Food Australia will be showcasing interactive innovations and technology to visitors. The event, held at Sydney ICC from 11–14 September, will be supported by platinum sponsor MILKLAB, major sponsors Mayers and Square Australia, and strategic partner and major sponsor Investment NSW on behalf of the NSW Government.

MILKLAB, producers of plant-based and dairy barista milks, will launch ‘MILKLAB Lane’, an experience inspired by the Melbourne urban coffee culture.

The stand will incorporate hole-in-the-wall-style cafes and coffee carts, each exhibiting different pairings and tasting notes in the MILKLAB range.

Sustainable materials have been used to build the stand, including SaveBoard — low carbon building materials made from upcycled Tetra packaging. It will be finished off with custom street signs, faux shopfronts and festoon lighting.

As sponsor of the Mayers Innovation in Patisserie Stage, Mayers products will be used in daily demonstrations in partnership with Vanrooy Machinery. Pastry chefs will conduct classes on desserts, cakes and more.

“Every year we receive great feedback and enjoy working with the team at Vanrooy to bring Fine Food a fantastic schedule. This year we have Ryan Stevenson, a highly qualified chocolatier and Australian-born pastry chef who is the former head of Callebaut Chocolate Academy in Belgium, which is really exciting,” said Kiara Diestro, Mayers National Event Manager.

Mayers is an importer and national distributor of over 1000 gourmet food products. This year, its stand will showcase its full chocolate, patisserie and bakery product range with a space for La Rose Noire premium products.

“Our Illy Coffee team and S.Pellegrino team are also partnering up with a stand in the coffee area sampling these premium brands for visitors to try and to learn about onsite,” Diestro said. “We also have S.Pellegrino on board to sponsor our stage with water for chefs and for each person watching demonstrations.”

Square Australia will sponsor presentation series Talking Tech, which will delve into the influences, opportunities and advancements in the world of hospitality tech.

At the Square stand, the team will demonstrate how its hardware and software can help run a restaurant. It will demonstrate the Square for Restaurants mobile POS and showcase its Kitchen Display System.

Square staff will also share how its complete suite of software can help restaurants grow and build resilience.

“The hospitality industry has endured a tough few years, but along the way it’s continued to show creativity, innovation and resilience,” said Jean Magalhães, Senior Product Marketing Manager, Square for Restaurants.

“We’re delighted to be a part of Fine Food Australia again in 2023, showcasing a number of our sellers who have used our technology to automate their operations, build new revenue streams and grow. We are looking forward to sharing tangible insights into how other restaurants, cafes and hospitality businesses can do the same.”

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