Shelf-Friendly Packaging training courses a success
The 2014 Australian Institute of Packaging (AIP)/IGD Shelf-Friendly Packaging training courses, which were held across two states and four Woolworths sites, attracted more than 90 packaging technologists, engineers and designers.
The Regional Distribution Centre (RDC) Shelf-Friendly Packaging (SFP) training course was introduced this year to focus on SFP performance through the DCs. The training was a huge success, according to the AIP.
For packaging technologists, RDCs are one of the least accessible and understood parts of the chain. The training course was designed to show technologists the rigours that their SFP designs are put through in DCs. The training will now allow technologists who attended to apply their influence and expertise to ensure transit and DC performance is not compromised by their SFP.
In-store training held at Preston and West Ryde focused on SFP performance through the last 50 metres in Woolworths stores. This training continued on from AIP training that has been running for more than six years.
The training showed that SFP that achieves the ‘Five Easies’ for store and shopper has the potential to:
- increase the productivity of scarce replenishment labour;
- improve on-shelf availability and appearance; and
- increase sales and loyalty.
The training showed the technologists the good, the bad and the ugly SFP designs currently on the market and empowered them to go away and develop true fit-for-purpose SFP designs.
James Tupper, ECR Learning & Change Manager for IGD, came out from the United Kingdom to run the training for the AIP.
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