Choice-enabled beverage containers

Friday, 25 August, 2006

Ipifini has introduced Programmable Choice-Enabled Packaging technology. The technology employs buttons on the container's surface that release flavours or other ingredients into the liquid. Flavour buttons allow the consumer to choose variations of the beverage at the point of consumption. For example, a programmable cola bottle with buttons for lemon, lime, vanilla and cherry flavours, as well as a caffeine button, allows for 32 potential choices of soda. The technology has tamper-resistant formats, which disable the buttons until the beverage is opened.

The technology is described in a robust patent application filed by Ipifini. Ipifini is licensing the technology to leading packaging, beverage, food, personal care, paint and pharmaceutical companies.

Consumer demand for variety within a product line has generated a proliferation of products with different flavours, colours, enhancers and fragrances. Choice-Enabled Packaging is applicable to any liquid product with multiple varieties. This technology simplifies manufacturing, distribution, promotion and sales by allowing a single container to replace a series of product varieties.

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