Packaging legalities on the table at AIP technical dinner


The Australian Institute of Packaging’s (AIP’s) next technical dinner will feature guest speakers Gwen Blake, managing director of Boxer & Co, and Sharon Givoni, an intellectual property law expert.

Blake will discuss the plethora of considerations packaging designers must keep in mind to adhere to legalities, from the logo and imagery to claims or product benefits made on the pack. To demonstrate this, Blake will create a piece of packaging, taking the necessary legal requirements into account along the way. Insights and industry examples will be used to highlight challenges at each step of the journey.

Blake is the author of Packaging A Punch, a beginner’s guide to creating packaging that stands out and gets purchased.

Gwen Blake

Gwen Blake, managing director of Boxer & Co.

Sharon Givoni is the principal solicitor of Sharon Givoni Consulting. She will discuss the many questions and misconceptions that people in the packaging industry have about how they can protect their intellectual property, including brand, shape, function and even colour.

The interactive presentation will allow for audience participation and will include takeaway checklists and goodies so all attendees can gain first-hand experience as to how this area of law works in practice and how it impacts businesses.

Sharon Givoni, Principal Solicitor, Sharon Givoni Consulting.

Sharon Givoni, principal solicitor, Sharon Givoni Consulting.

Topics covered will include:

  • Can packaging, shapes, sounds, colours and scents be brands?
  • How can they be protected?
  • How did Cadbury get purple for chocolate?
  • What about brand names?
  • Where do designs fit into the picture?
  • How close is too close if you are inspired by someone else’s design?

The technical dinner will be held on Wednesday, 14 May at Oatlands Golf Course clubhouse at 6 pm for a 6.30 pm start. Bookings close Friday, 8 May. For more information, email info@aipack.com.au or click here to book online.

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