Organic certification

Wednesday, 17 August, 2005

Macro Wholefoods and the BFA have announced that Macro has chosen ACO for its organic retail certification.

In a decision aimed at assisting the Australian organic industry to move to the next level, Macro has taken the first step towards its clear goal - to achieve a unified Australian organic industry certification standard. The unified certification standard will help to facilitate the anticipated organic industry growth.

Macro Wholefoods CEO and Founder, Pierce Cody said, "We want all Australians to have cost-effective access to high quality organic food. This access will always be compromised, in part, for as long as the Australian organic industry chooses to remain 'fragmented'.

"Our organic industry needs the immediate unification of standards if it is to grow at a rate that will make organic food available to all Australians.

"Consumers must not be confused by too many logos or too many alternative standards.

"We believe the Australian Certified Organic (ACO) symbol and standard, created by the BFA, are essential to the accelerated growth of our organic industry. The ACO Bud logo should become the industry symbol, in much the same way as the Heart Foundation championed 'the tick' - now a universally recognised symbol for Australian good health.

"The ACO Bud logo currently appears on over 70% of all certified organic goods sold in Australia and as such it is the one organic symbol that consumers most trust and value."

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