NZ 'cavemen' crowd fund paleo company

Tuesday, 18 February, 2014


A New Zealand cricketer is turning to crowd funding to launch a range of paleo foods. Mitchell McClenaghan and Ryan Kamins are hoping to raise $100,000 in funding for their Clean Paleo brand through the www.indiegogo.com site.

The pair aim to break into the Australasian, American and European markets with their products, which include two breakfast cereals, a biltong product and a range of free-range, egg-white-based proteins.

“The funds we raise will give us the best chance,” said Kamins. “America has 314 million people. If we can get our brand into even a handful of stores we will be set to expand to deliver even more great products to consumers around the world.”

The Clean Paleo range.

The Clean Paleo range.

Kamins cites the paleo diet (also known as the caveman diet) as key to his recovery from a number of health issues.

“Since being on the diet, my symptoms have reduced dramatically and it worked much better for me than any medication I took ever did. I now realise how important diet is for not just physical health, but overall wellbeing,” said Kamins.

The team aims to break into the US market in the next twelve months.

More information on the crowd-funding project is available at www.indiegogo.com/projects/cleanpaleo-paleo-food-company.

Related News

Two more Italian tomato exporters investigated for dumping

Vegetable producers and processors have welcomed an announcement that the Anti-Dumping Commission...

Global Food Safety Conference to feature LRQA, Cargill, Metro Group and World Bank

Representatives from LRQA, Cargill, Metro Group and the World Bank are among some of the keynote...

Labelling review recommends 'per serving' information be scrapped

The independent review of labelling has issued a recommendation that proposes the declaration in...


  • All content Copyright © 2019 Westwick-Farrow Pty Ltd