Barons Brewing acquires Outback Brewing business

Barons Brewing has announced the acquisition of licensing and distribution for Australian beer company Outback Brewing. Under the agreement, Barons will control all global sales, marketing and distribution for the brand, making Outback Brewery the fourth licence acquisition for Barons this year.

“Barons is continuously striving to provide a more dynamic beer landscape to both retailers and consumers here in Australia and overseas,” says Barons Director Scott Garnett. “Outback is a brand we believe will prosper on an international platform when given the proper resources to strengthen its global appeal.”

The addition of Outback Brewery is another step in Barons’ mission to be the dominant independent beer company in Australia. Earlier this year, Barons acquired the rights to Snowy Mountains Brewery and Lucky Beer, the latter seeing 600% growth in just six months. Massive international sales play a key part in Barons’ expansion, with the company growing its business up to 50,000 cases of beer per month to the UK alone.

Most recently, Barons took on Byron Bay Premium Ale to further build its portfolio of domestic brands. The combined offering of local brews with a strong selection of high-demand imports positions Barons as a principal player in the future of the Australian beer industry.

“Barons is on the right path in its vision to build distribution channels for independent beer companies both in Australia and around the world,” says Outback Brewery Director Benn Hart. “We believe the synergy between Outback and Barons will allow for tremendous growth and unlimited potential as we move into 2010.”

Outback Brewing offers three distinct styles of beer, including Pale Ale, Pilsener, and its unique, award-winning Chilli Beer. Barons will distribute Outback through independent outlets as well as national chains throughout Australia, with international distribution expected early next year.