Mondelēz completes its new Toblerone production line

In the heart of Toblerone country — Bern, Switzerland — a state-of-the-art production line has been opened by Mondelēz International.

The production line is part of a CHF65 million investment in a global “Center of Excellence” for the iconic Swiss brand, which was announced back in 2025.

Now completed, the new line will ultimately increase Toblerone’s production capacity and innovation capability to accelerate the brand’s global growth ambition.

Swiss President and Minister of Economic Affairs Guy Parmelin officially opened the production line on 10 March. “If there is one product that represents Switzerland worldwide, it is chocolate. And Toblerone has a very special place among Swiss chocolates. It is more than just chocolate. It is a piece of Swiss history. And a symbol of Swissness par excellence: identity and quality,” Parmelin said at the opening.

The famous triangular chocolate was invented in 1908 by Theodor Tobler and Emil Baumann and has developed over decades into a bestseller from Switzerland. Today, ~90% of Toblerone products sold worldwide are manufactured at the Toblerone plant in Switzerland — with the brand currently exporting to more than 120 countries.

Inauguration of the new production line at the Toblerone plant in Bern Brünnen. From left to right: Thomas Kauffmann (Plant Manager, Toblerone Plant Bern Brünnen), Guy Parmelin (Swiss Federal President), Marieke Kruit (Mayor of Bern) and Volker Kuhn (Executive Vice President & President, Mondelēz Europe).

Alongside the new line, Mondelēz has invested in upscaling its chocolate- and nougat-making facility, upgrading the site infrastructure and logistics, as well as expanding its capacity for mass production.

Thomas Kauffmann, Bern Plant Manager, said: “We are incredibly proud of the new Toblerone production line, as well as the modernisation in logistics and infrastructure.”

Top image caption: Freshly packaged Toblerone on the new production line. Images courtesy of Mondelēz International.