Woolworths launches recyclable meat trays

Woolworths has launched new recyclable paper meat trays across a selection of its own-brand beef nationally as it looks to introduce more sustainable packaging.

The redesigned packaging — made up of a paper tray and fresh seal film — now uses 75% less plastic than the previous packaging and will eliminate 2.2 tonnes of plastic from the supply chain each year across seven popular beef cuts.

Unlike some meat trays, customers can recycle the new paper trays in their kerbside recycling bin by simply peeling back the vacuum films used to seal the meat.

The film covering and lining can also be recycled through the REDcycle bins located at every Woolworths store, along with any other household soft plastics.

Red meat is the latest line in focus, with the supermarket’s program to introduce more sustainable packaging across its products already removing 1320 tonnes of plastic from bakery and produce over the past two years.

Woolworths Head of Sustainability Adrian Cullen said, “We know sustainable packaging is important to our customers and we’re pleased to begin our transition to recyclable meat trays, starting with our Specially Selected and Grass Fed beef ranges.”

Image credit: Woolworths