Woolworths Group joins sustainable beef body

The Woolworths Group has joined the Global Roundtable for Sustainable Beef (GRSB), an organisation that aims to institute sustainable beef farming practices that produce lower levels of greenhouse gases, operate with improved land use and focus on animal welfare.

The GRSB works with organisations across the supply chain, from farm to plate, to improve emissions, and cattle health and wellbeing.

Woolworths has committed to sustainability in beef farming, and it uses a specialty protein supply chain sourcing team, Greenstock, to provide its beef in an environmentally friendly way.

Other organisations and companies that are part of the GRSB include McDonald's, JBS, the WWF and Meat & Livestock Australia.

Ruaraidh Petre, Executive Director of the Global Roundtable for Sustainable Beef, said: “Since our launch, our ambition has been a commitment to powering progress in sustainable beef with the support of our members.

“Woolworths brings a wealth of experience in sustainable retailing across Australia and New Zealand, which will help us and our members continue to achieve the goals we set out last year. We are delighted to welcome the business today and look forward to working with them.”

Fiona Walmsley, General Manager — Climate and Environment at Woolworths Group, said: “We’re pleased to be the first retailer in Australia and New Zealand to join the Global Roundtable for Sustainable Beef as we work together with peers and partners around the world to pave the way for greener supply chains and a better tomorrow.

“We’re committed to best-practice sourcing to support sustainability and animal welfare and this alliance will play an important role in helping us reach our ambition to lead the future of protein and achieve net-zero deforestation in our beef supply chains.

“We look forward to collaborating with key industry stakeholders to help drive a more sustainable global beef supply chain.”

Image credit: iStock.com/Giselleflissak