Weet-Bix boxes to include detailed recycling information

From this month Weet-Bix boxes will include the Australasian Recycling Label (ARL) on the box so that consumers know that all of the packaging can be recycled. This labelling system was developed specifically in order to boost the ease of understanding the recycling information for a product.

The inclusion of the label alone is expected to lead to increased recycling efforts by consumers who, while already keen to recycle, will benefit from the clearer instructions from the ARL. If all consumers recycled the packaging fully, it is estimated that 200 tonnes of waste would stay out of the landfill each year.

As part of the introduction of the ARL there will also be a social media campaign to educate people how best to recycle the cereal’s recycling. The campaign will include a list of three easy-to-understand instructions: eat the cereal, recycle the box and put the bag in a REDcycle bin.

The ARL’s place on the product’s box is part of a push by its manufacturer, Sanitarium Health Food Company, to meet the 2025 National Packaging Targets. The company is aiming to have its entire product packaging 100% recyclable, reusable or compostable by 2025.