US wine producer releases recycled PET packaging

Amcor Rigid Packaging (ARP) has partnered with Ron Rubin Winery for the launch of BLUE BIN, a premium wine packaged in a 750 mL bottle made from 100% recycled polyethylene terephthalate (rPET) plastic.

Glass bottles account for 30% of wine’s carbon footprint, the largest impact across the wine value chain. Bottles made from PET are lighter than glass bottles and reduce greenhouse gas emissions by one-third, while being shatterproof.

Ron Rubin Winery conducted a two-year assessment of wine packaging to develop a premium but environmentally friendly wine. The bottle features Plasmax technology, a thin glass layer preventing the wine from touching the rPET, protecting the taste and quality.

“Plasmax is a thin, glass-like oxygen barrier on the inside of the bottle. This protective barrier holds the wine, while the PET bottle holds the shape,” said Jonathan Jarman, Amcor Rigid Packaging marketing manager for spirits and wine.

BLUE BIN is produced and bottled by Ron Rubin Winery, a company with a history of bottling sustainable wine. The BLUE BIN name is a nod to where the recycled material comes from to produce the rPET bottle.

Ron Rubin Winery is a SIP-Certified (Sustainability in Practice) brand, Certified California Sustainable Vineyard & Winery and one of 33 Certified B Corporation wineries in the world.

BLUE BIN is available now in four 2022 vintage varietals: Vin Rosé, Pinot Grigio, Chardonnay and Sauvignon Blanc.