Tetra Pak launches fully traceable sugarcane packaging

Tetra Pak Marketing Pty Ltd

Tuesday, 26 November, 2019


Tetra Pak launches fully traceable sugarcane packaging

Tetra Pak, along with its supplier Braskem, has introduced packaging made from responsibly sourced plant-based polymers using the Bonsucro standards for sustainable sugar cane. The announcement forms part of the company’s Planet Positive initiative.

“We’ve seen a growing trend of consumers wanting to do more for the planet, and they look to brands to help. Today 91% of consumers look for environmental logos when shopping, and Bonsucro Chain of Custody Certification can be used to communicate credible information to consumers, thereby helping our customers differentiate their products,” said Mario Abreu, VP Sustainability at Tetra Pak.

Through its collaboration with Braskem, Tetra Pak strives to develop a package that contributes to a low-carbon circular economy, made entirely from plant-based or recycled materials, fully recyclable, without compromising on food safety. Plant-based polymer supplier Braskem has also reached 100% certified volumes of sugarcane-derived bioethanol for plant-based solutions, establishing full supply chain transparency.

“Our plant-based polymers are fully traceable to their sugarcane origin. We see plant-based materials as playing a key role in achieving a low-carbon circular economy. In the future all polymers we use will either be made from plant-based materials or from post-consumption recycled food grades,” Abreu said.

Gustavo Sergi, Renewable Business Unit Leader at Braskem, said: “We have been working with Tetra Pak for more than 10 years, and Bonsucro Chain of Custody reinforces the Responsible Ethanol Sourcing Program from Braskem with the assurance and traceability of the entire sugarcane value chain, all the way back to the growers and mills.”

Danielle Morley, CEO of Bonsucro, said: “Working with Tetra Pak to achieve third-party certification and product labelling of their sugarcane-derived packaging is a milestone. We are very excited to continue to support responsible sourcing and for the contribution that certified sustainable sugar cane can make to plant-based packaging.”

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