KitKat to go carbon neutral by 2025
Confectionery brand KitKat has announced it plans to become carbon neutral by 2025.
The brand pledged to reduce emissions generated through ingredient sourcing, manufacturing and distribution by more than 50% within the four-year period.
As most emissions occur when producing KitKat’s ingredients like cocoa and milk, the brand’s efforts to restore forests and support a transition to regenerative agriculture will aim to reduce these emissions as much as possible.
KitKat also said it will invest in high-quality offsetting based on natural climate solutions for any emissions that cannot be eliminated.
The company is working with global climate change and sustainability consultancy The Carbon Trust to measure the brand’s current carbon footprint. This process will be completed later this year.
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