Cadbury chocolate bar trials paper packaging in New Zealand

Mondelez International has launched its Cadbury Energy bar in packaging made from 100% recyclable, sustainably sourced paper, to be trialled by New Zealand consumers. The trial will test the durability and effectiveness of the paper packaging in transport and gather feedback from consumers. Many existing paper-based food wraps used by the company have a thin plastic film to protect the product; however, for this chocolate bar paper acts as a barrier to protect food and provide freshness.

“We are committed to making 100% of our packaging recyclable by 2025. Given this is a world-first for us and the material is at the leading edge of packaging innovation, we’re committed to finding innovative solutions to the sustainability challenges facing the planet, and this trial is a great example of this,” said Cara Liebrock, Managing Director, Mondelez International New Zealand.

Mondelez International is also working on a range of global and local sustainability initiatives to minimise their impact on the planet, including support for companies developing plastic recycling technology and reducing the amount of packaging used in products.