V8s for Australians living in poverty

Campbell’s has donated 225,000 serves of vegetables to Australians in need to mark the official opening of its $14.6 million dollar PET line at its Shepparton facility.

The company donated 15,000 1.25 L bottles of V8 juice, the equivalent of 225,000 serves of vegetables, to Foodbank Australia, which will distribute the juice to welfare agencies across the country.

The new facility uses the first large-scale PET aseptic technology in Australia to manufacture the V8 vegetable juice range in lightweight packaging for the first time.

“We understand the challenges of Australian-based food manufacturers needing to compete in a global marketplace,” said Peter Ryan, Deputy Premier of Victoria, who welcomed the company’s investment.

“I congratulate Campbell’s for showing the foresight and commitment to make this major investment, which will help secure the future for this iconic Australian manufacturing site.”

In the past seven years, Campbell’s has invested more than $45 million upgrading its Shepparton facility, which produces more than 55,000 tonnes of food and beverage products each year.