Provenir wins award for its on-site meat processing
Australian owned ag-tech company Provenir has won the 2020 delicious. Harvey Norman Produce Award Trophy for Outstanding Innovation, Sustainability & Community.
Provenir’s commercially licensed mobile abattoir processes livestock at the point of production, eliminating the stress associated with live animal transport.
The Trophy for Outstanding Innovation, Sustainability & Community is awarded to an individual, business, group or community in the food or agriculture industry, demonstrating outstanding innovation in food production, using sustainable methods, and a community focus to achieve innovation.
The win for Provenir comes less than two years after the start-up company was granted a licence to operate its mobile, on-farm abattoir.
Award Judge Neil Perry said livestock processed on the farm is the best way to go.
“It puts the farmer in control of the stress of the animal, which in turn creates amazing meat. Provenir has created a sustainable model that is great for animal, environment and, most importantly, taste,” Perry said.
Chris Balazs, CEO and co-founder of Provenir, said the award encompassed the company’s vision to disrupt the red meat industry with its on-farm processing, be environmentally conscious and support regenerative farming practices.
“Fifteen years ago, I put my first consignment of cattle on the back of a truck destined for the abattoir, hundreds of kilometres away. Having cared for these cattle every day for over two years, I was filled with a sinking feeling not knowing how they would fare in transport, how they would be treated when they arrived and where the meat would end up,” Balazs said.
“I also knew the people who ate my beef would never know my story, of how I farmed and cared for my cattle. That was the moment I knew that we needed to innovate the red meat industry through mobile, on-farm processing.”
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