Future direction of the organic food market
In North America, organic food sales have increased from almost nothing to over US$50 billion over 20 years, but questions are being asked about the future direction of the organic food market.
- What growth is projected for the North American and global market?
- What new certification schemes are emerging?
- What developments are occurring for GM labelling?
- How can organic food companies strengthen their supply chains?
- How can companies reduce their packaging impacts?
Hosted in New York on 8 May, a new masterclass organised by Ecovia Intelligence will address these questions, covering topics such as standards and labels, marketing trends and sustainable packaging.
The Organic Trade Association will begin with an update on the US organic food market. Founder and President of Ecovia Intelligence Amarjit Sahota will cover major trends and market developments in the global arena, and growth openings will be highlighted for companies looking to build exports to Europe, Asia and other regions.
Diana Martin from the Rodale Institute will give details of the Regenerative Organic Certification scheme, which adds soil health, social fairness and animal welfare to organic production methods. Erin Matchett from Non-GMO Project Verified, a growing eco-label in North America, will give an update on GM labelling and transparency in the food industry.
With millennials making up a significant portion of organic food sales, Marketing Consultant Sourabh Sharma will give some insights into how to reach this influential demographic. Other seminars will cover organic ingredient trends and outlook, and traceability in organic supply chains. Guidance will be given to companies looking to mitigate risks of food fraud in their supply networks.
Over 8 million tonnes of plastic is estimated to enter the ocean each year, and plastic packaging remains a concern for all food companies. Material ConneXion Executive Vice-President Andrew Dent’s workshop ‘Sustainable Packaging Solutions’ is a practical guide for companies looking to make their packaging more sustainable. It will cover green alternatives to plastics, the use of an eco-design approach and solutions for those looking to close their packaging loops.
For more information, visit www.ecoviaint.com/masterclass21/.
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