Aussie kingfish heading to America for meal kits
Australian seafood producer Clean Seas has sent its first shipments of South Australian kingfish for American meal kit customers following a deal with Norwegian Atlantic Salmon processor Hofseth Group.
Clean Seas’ targeted North American launch program has been agreed to with leading home meal kit customers, a major big-box retail chain and a national supermarket.
As a result, Clean Seas received an order from Hofseth North America for 150 tonnes of kingfish. The company expects orders to increase to nearly 250 tonnes by the end of December 2020 ahead of a broader rollout in 2021.
Hofseth North America Managing Director Matt Mixter said Australian kingfish was a high-end fish that was “very complementary to the existing Hofseth portfolio offering”.
He said the current North American business supplied more than 20,000 tonnes of fish annually across 10 species.
“We are very excited to be launching Clean Seas premium quality and sustainably sourced kingfish into these major markets, and see this announcement as a significant step towards a wider opportunity in the North American market,” Mixter said.
“We expect our partners to be as enthusiastic as we are with these breakthroughs.”
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