Would you expect anything less than protection and safety?
Pandemic or not, food is essential and as Australians, we are fortunate to have a food supply chain that is plentiful and the home to many iconic global food brands. In times of a pandemic however, changes to the way we eat, stock piling and subsequent product shortages means consumers have been forced to try new brands. This fluctuating demand causes havoc across supply chains, leading to production inefficiencies and lost profits, sparking a new uncertainty for our food supply chain. While brand loyalty can often be dismissed during times of pandemic, it’s also a ripe opportunity to drive even stronger connections. Right now, brands need to underscore trust through product safety and protection.
How do you do it? Learn more
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