East Coast Canning + Printing BulletProof digitally printed can

After three years of development, New South Wales-based East Coast Canning + Printing (East Coast) has unveiled its BulletProof digitally printed can.

The can has been engineered for durability across supply chains. From enduring the intense heat of tunnel pasteurisation to withstanding scratches from transport or storage in ice buckets and eskies, the can is designed to ensure beverages look as pristine on arrival as they do at production.

While digital matte printing is possible on cans, East Coast has not previously offered it to its clients as the design scratches easily, compromising brand quality when the can arrives on-shelf or is pulled from an esky. Additional design attributes like CMYK colour palette, spot gloss, spot matte, tactile feel and metallic finishes have historically relied on wraparound or shrink-sleeve labels, complicating recycling processes.

East Coast’s BulletProof cans are fully recyclable and offer matte and spot gloss finishes directly printed onto the aluminium, which is designed to ensure both aesthetic appeal and environmental responsibility.

The rollout spans a variety of beverage categories, including beer, wine, coffee, water and ready-to-drink (RTD) products. It will initially include the 375 mL Classics and select varieties of the Sleek can sizes (330 and 355 mL). The 330, 355, 440 and 500 mL Classics are expected to be available next year.

Sydney’s Yulli’s Brews is among the first to adopt the can, debuting its Urban Classic Cactus Ranch Water in a white-and-green can featuring the BulletProof matte finish.