Building the foundation for AI-powered coffee


Monday, 24 July, 2023

Building the foundation for AI-powered coffee

Imagine coffee farmers and roasters using AI tools to better their harvests and blends — a once-impossible fantasy that is becoming a reality with greensquare. Led by industry experts and technology innovators, greensquare’s software platform empowers stakeholders to reduce risks, streamline operations and optimise cost and quality management across the coffee supply chain.

Caleb Holstein, greensquare General Manager, said the company envisions a future where AI tools assist everyone across the supply chain, reducing resources and friction.

Jan-Hendrik Thieme, greensquare’s COO, said there is an urgent need for better connectivity and technological structures before implementing AI.

greensquare is helping the coffee industry transform, providing a B2B multi-seller procurement platform. Since launching in February, 20% of Australia’s buyers and 30% of sellers have registered, embracing the digital leap.

With the current equity crowdfunding campaign, investors have an opportunity to become shareholders in greensquare’s agtech company, securing a stake in the digital future of the coffee supply chain.

Related News

Kardex opens office in Sydney

Swiss Intralogistics solutions provider Kardex has opened its Australian office in Sydney, with...

Starting the conversation about Australia's food security future

AFGC has highlighted urgent supply chain and manufacturing pressures in its submission to the...

Fine Food recap: success for Australian food logistics business

The Fine Food exhibition in Sydney was a resounding success for CoolPac's Olivo insulated...


  • All content Copyright © 2025 Westwick-Farrow Pty Ltd