Natural alternative for red beverages

Oterra has launched a natural alternative to Red40/Allura Red for beverages, which is called Hansen Sweet Potato FruitMax Red 116 WS.

In 2019, Oterra (at that time known as Chr. Hansen Natural Colors) launched its Hansen Sweet Potato range as a natural red alternative. The result of nearly a decade of research and development, the range scooped up prizes in three continents: Europe, North America and South America.

Oterra’s scientists went back to work after launching the original range to develop the next solution for the beverage market. The result, FruitMax Red 116 WS, is designed specifically for beverage manufacturers. It addresses the complexity this industry faces when using anthocyanins, including fortification, high water-activity, carbonisation, off-flavour, and colour stability.

The product is designed to provide manufacturers with a clean label, minimally processed, and GMO-free fire-engine red shade for beverage. It is recommended for alcoholic beverages, carbonated soft drinks, cordials, energy drinks, juice-based drinks and near waters.

Image credit: ©stock.adobe.com/au/Theeradech Sanin