AIP dinner on disruptive packaging design

The Australian Institute of Packaging (AIP) and Surface Coatings Association Australia will be holding a joint technical dinner in Victoria on 3 October to discuss the latest trends in disruptive packaging design.

How a product looks impacts consumer decisions, and packaging technologists and designers have a wide range of tools available to them to help leave a lasting impression. These include inks, coatings, films, sleeves and digital printing methods.

The AIP is inviting all of industry to hear a panel of experts discuss how an innovative packaging design can help a brand stand out among its competitors on a shelf, personalise customer engagement, attract a new demographic by incorporating technology or connect with a customer emotionally.

The interactive session will explore: the colour-changing Tim Tam packaging that creates engagement from Campbell Arnott’s; the magazine front cover for Currie Group that features HP Indigo printing technologies for packaging, augmented reality activation, security coding and a social media campaign in support of The Australian Rhino Project; the latest market segments and applications that can help brand owners leverage the power of digitally printed packaging by Kodak Australasia; and innovative flexible packaging shapes and functional uses for finished pouches by Omniverse Foster.

Panel members include:

• Liza Vernalls MAIP, Director Packaging Development Asia Pacific, Campbell Arnott’s
• Paul Haggett MAIP, Sales & Marketing Director Enterprise Inkjet Systems Division ANZ, Kodak (Australasia)
• Mark Daws AAIP, Director of Labels & Packaging, Currie Group
• Joe Foster, Co-founder & Director, Omniverse Foster Packaging Group

To book your place, visit http://aipack.com.au/event-registration/?ee=181.

Image credit: ©stock.adobe.com/au/mreco