AIP dinner on disruptive packaging design

Australian Institute of Packaging

Wednesday, 29 August, 2018

AIP dinner on disruptive packaging design

The Australian Institute of Packaging (AIP) and Surface Coatings Association Australia will be holding a joint technical dinner in Victoria on 3 October to discuss the latest trends in disruptive packaging design.

How a product looks impacts consumer decisions, and packaging technologists and designers have a wide range of tools available to them to help leave a lasting impression. These include inks, coatings, films, sleeves and digital printing methods.

The AIP is inviting all of industry to hear a panel of experts discuss how an innovative packaging design can help a brand stand out among its competitors on a shelf, personalise customer engagement, attract a new demographic by incorporating technology or connect with a customer emotionally.

The interactive session will explore: the colour-changing Tim Tam packaging that creates engagement from Campbell Arnott’s; the magazine front cover for Currie Group that features HP Indigo printing technologies for packaging, augmented reality activation, security coding and a social media campaign in support of The Australian Rhino Project; the latest market segments and applications that can help brand owners leverage the power of digitally printed packaging by Kodak Australasia; and innovative flexible packaging shapes and functional uses for finished pouches by Omniverse Foster.

Panel members include:

  • Liza Vernalls MAIP, Director Packaging Development Asia Pacific, Campbell Arnott’s
  • Paul Haggett MAIP, Sales & Marketing Director Enterprise Inkjet Systems Division ANZ, Kodak (Australasia)
  • Mark Daws AAIP, Director of Labels & Packaging, Currie Group
  • Joe Foster, Co-founder & Director, Omniverse Foster Packaging Group

To book your place, visit http://aipack.com.au/event-registration/?ee=181.

Image credit: ©stock.adobe.com/au/mreco

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