Moët Hennessy acquires 50% of JAY-Z's champagne brand
Moët Hennessy has announced a partnership with US rapper and businessman Shawn ‘JAY-Z’ Carter by acquiring a 50% stake in his champagne brand.
Armand de Brignac, known colloquially as ‘Ace of Spades’ for its golden bottle design, was bought by the rapper in 2014.
The champagne has a strong presence in North America, Asia and Europe, and sold more than half a million bottles in 2019.
JAY-Z said he is confident in the deal because of the “sheer power” of the Moët Hennessy global distribution framework.
Some bottles in the Armand de Brignac’s Brut Gold range are listed for more than $500 in Australia.
APPEX 2027 is now open for registrations
APPEX 2027 registrations open for Australia's Processing and Packaging Expo, which is...
Facing the manufacturing workforce challenges of the future
Skills shortages persist as manufacturing workforce demand is expected to grow over 12% by 2035,...
Funding to help expand global demand for Victorian dairy
The Victorian Government has partnered with Dairy Australia on a program designed to help local...
