Moët Hennessy acquires 50% of JAY-Z's champagne brand

Wednesday, 24 February, 2021

Moët Hennessy acquires 50% of JAY-Z's champagne brand

Moët Hennessy has announced a partnership with US rapper and businessman Shawn ‘JAY-Z’ Carter by acquiring a 50% stake in his champagne brand. 

Armand de Brignac, known colloquially as ‘Ace of Spades’ for its golden bottle design, was bought by the rapper in 2014.

The champagne has a strong presence in North America, Asia and Europe, and sold more than half a million bottles in 2019.

JAY-Z said he is confident in the deal because of the “sheer power” of the Moët Hennessy global distribution framework.

Some bottles in the Armand de Brignac’s Brut Gold range are listed for more than $500 in Australia.

Image supplied by Moët Hennessy.

Related News

Aussie food and ag start-ups invited to pitch comp

Aussie food and agri start-ups can showcase their businesses on the world stage by applying for...

Bookings open for AIP sustainable packaging course

The introductory course is designed for beginners who want to learn about how to choose...

LAPP Australia celebrates connectivity pioneer Oskar Lapp

After escaping the Soviet Union as a POW, Oskar Lapp created a solution to a common problem. He...

  • All content Copyright © 2021 Westwick-Farrow Pty Ltd