Anuga tradeshow unveils digital hybrid format

Koelnmesse GmbH

Tuesday, 18 May, 2021

Anuga tradeshow unveils digital hybrid format

F&B global tradeshow organiser Koelnmesse has unveiled its new online hybrid format for Anuga, which promises to connect industry participants digitally amid travel restrictions.

While the physical tradeshow will still be on in Cologne, Germany, from 9 to 13 October this year, the newly developed platform enables collaboration between exhibitors, trade visitors and the trade press across the globe.

The digital event Anuga @home offers the exhibitors various presentation options. The platform is accessed via the virtual lobby.

The platform offers additional components such as the Main Stages, where the program curated by Anuga takes place. For example, speakers will present industry themes — live on-site from Cologne or per stream from everywhere in the world — via the Congress Stages. The exhibitors' new products and highlights will be presented on the Product Stages. Here, there will also be further target group-specific stages, for instance the Anuga Trade Shows Stage, the Anuga Start-up Stage, the Anuga Taste Innovation Stage or the Anuga Food Trends Stage.

In the Exhibitors and Products section, the Showfloor serves as the counterpart to the exhibition hall. From here access to the different stands of the exhibitors, the so-called Showroom, is possible. Exhibitors can provide relevant information about their companies, products and services in the Showroom. Visitors, other exhibitors, top decision-makers, buyers, industry experts and media representatives can be contacted via the Communication Centre per audio, video or chat in the form of a one-to-one communication. The interactive visual Discovery Graph makes it easy to identify relevant contacts and companies — either via the networks, personal contacts or using the Match feature based on the interests entered.

Visitors will be able to access the live program of Anuga @home from 11 to 13 October. After this date, the contents can be called up on demand. Access to the networking options is also possible after the actual trade fair has closed.

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