$5m investment in XXXX Brewery to produce new drinks

In order to meet changes in consumer demands for beverages, Lion is set to invest nearly $5 million into the XXXX Brewery in Milton, which has been at this site for nearly 145 years. The investment will allow for expansion in production to enable mass production of seltzers and ready-to-drink adult beverages.

The Milton brewery is an integral part of Lion’s brewing network, producing beer brands such as XXXX, Hahn and James Squire. It will now also look to produce most of Lion’s portfolio seltzer brands, including its latest brand White Claw.

“The beer and alcohol beverages market continues to evolve, as do consumers’ tastes and preferences. It is important that we innovate and set the brewery up for long-term success,” said XXXX Sales Director Patrick Donohue.

“Mass production of seltzers and RTD beverages requires bulk ethanol storage, and so we will lodge a development application with Brisbane City Council in the coming weeks to build a new facility on the current site to ensure we’re doing this in the safest way possible.

“This represents a significant investment in the site and builds on our decade-long registration under state planning laws protecting the existing use of the brewery from encroachment from other development, which was extended in 2019.”

As part of its application, XXXX will conduct a period of community consultation, which will commence later this year.

Image credit: iStock.com/Margarita Khamidulina