McCain Foods introduces Regen Fries
Prepared potato products manufacturer McCain Foods is introducing Regen Fries as part of the #SaveOurSoil initiative, which is designed to educate and engage next-gen audiences.
McCain’s Regen Fries are made with potatoes that are grown using regenerative farming methods which build soil health, improve biodiversity and enhance on-farm resilience to climate change.
The food maker has committed to reimagining ways to grow potatoes that are beneficial for both the planet and the communities in which it operates. This is part of McCain’s global commitment to implement regenerative agricultural practices across 100% of its potato acreage worldwide by the end of 2030.
“We believe regenerative agriculture is vital in trying to make the global food system more sustainable. If we don’t change the way we farm, the implications are bleak — and we cannot allow that to happen,” said Christine Kalvenes, McCain’s Global Head of Innovation and Marketing. “Working together with farmers and consumers, we want to enable and speed the transition to regenerative farming practices.”
The company is bringing the initiative to life through collaborations with metaverse platform Roblox and NFT-themed restaurant Bored & Hungry.
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