Chewing for calcium

By
Monday, 02 May, 2011


The gum range (which includes EXTRA Professional and EXTRA Professional White), has been a key category growth driver, accounting for 16.1% share of gum in national grocery channels, and a 15% share of gum in national convenience channels.

The EXTRA Professional range has been enormously successful for Wrigley. Over the past five years, the gum category has grown strongly at 7.72% in national grocery channels. During this period, total EXTRA Gum has grown 1.64%, whilst the EXTRA Professional range has seen an impressive 2.58% growth.

Related News

Conviction in NZ for selling potentially hazardous goat meat

A dairy owner and company in New Zealand have been convicted for processing and selling goat meat...

Fonterra to pay for milk based on sustainable farming

Fonterra has announced that farmers who produce sustainable, high-quality milk will be eligible...

Low-energy beverage processing line introduced by Tetra Pak

Tetra Pak has launched a low-energy processing line for juice, nectar and still drinks (JNSD)...


  • All content Copyright © 2020 Westwick-Farrow Pty Ltd