Chewing for calcium

Monday, 02 May, 2011

The gum range (which includes EXTRA Professional and EXTRA Professional White), has been a key category growth driver, accounting for 16.1% share of gum in national grocery channels, and a 15% share of gum in national convenience channels.

The EXTRA Professional range has been enormously successful for Wrigley. Over the past five years, the gum category has grown strongly at 7.72% in national grocery channels. During this period, total EXTRA Gum has grown 1.64%, whilst the EXTRA Professional range has seen an impressive 2.58% growth.

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