Chewing for calcium
Monday, 02 May, 2011
The gum range (which includes EXTRA Professional and EXTRA Professional White), has been a key category growth driver, accounting for 16.1% share of gum in national grocery channels, and a 15% share of gum in national convenience channels.
The EXTRA Professional range has been enormously successful for Wrigley. Over the past five years, the gum category has grown strongly at 7.72% in national grocery channels. During this period, total EXTRA Gum has grown 1.64%, whilst the EXTRA Professional range has seen an impressive 2.58% growth.
Novel shock method for calculating coffee flavour
US scientists have developed a quick test that applies voltage to black coffee to determine its...
Olives used to predict oil quality before extraction
A new 'lab-on-a-fruit' analysis method has been developed to predict the chemical profile...
TNA to preview confectionery innovations at interpack 2026
TNA Solutions will showcase how confectionery manufacturers can simplify high-mix production...
