Aussie Apples partners with Netball Australia in sponsorship deal

Horticulture Innovation Australia has signed a three-year $600,000 contract with Netball Australia, securing exposure for Aussie Apples at elite international matches and local games across the nation.

The deal includes the supply of apples to players at all levels, plus television advertising, high-profile netball player ambassador activities, website promotion, match signage and more.

Horticulture Innovation Australia Chief Executive John Lloyd said: “With the rise and rise of netball in Australia and the healthy connection between apples and sport, this partnership makes perfect sense.

“Industry is very excited about this new venture, which is timely given the breadth of participation in netball across the nation and the increasing profile of women’s sport in Australia.”

1.2 million people play netball in Australia, and a further 250,000 people attend games each year, according to Netball Australia, and those numbers are tipped to rise with Suncorp Super Netball now airing on prime-time free-to-air television.

Netball Australia Acting CEO Marne Fechner said the partnership is a natural fit.

“We’re delighted to be partnering with Horticulture Innovation Australia through the Aussie Apples brand. In this next evolution for netball, we have been seeking to create partnerships with brands who align with our values and vision.

“With its focus on healthy nutrition, and interest in supporting Australia’s leading women’s sport from the grassroots to the elite, we couldn’t be happier in welcoming Horticulture Innovation Australia to netball.”

The new partnership marks the start of the 2017 Aussie Apples marketing campaign Horticulture Innovation Australia is rolling out in consultation with growers, using its marketing levies.