US craft whiskey brands to launch in Australia

Tuesday, 26 September, 2023

US craft whiskey brands to launch in Australia

ICONIC Beverages will distribute Hotaling & Co.’s craft whiskey brands nationally in Australia.

Originally established over 30 years ago under the name Anchor Distilling Company, Hotaling & Co. creates artisanal whiskey brands using copper pot distilling.

Old Potrero 6YO Straight Rye Whiskey, along with Hirsch Bourbon “The Horizon” and “The Bivouac” Whiskies, will join ICONIC Beverages’ portfolio of US whiskies, which includes WhistlePig Rye Whiskey, Balcones Distilling and Rittenhouse.

Old Potrero Rye Whiskey has been distilled in San Francisco since 1993 from a 100% malted rye mash bill and is aged for a minimum of six years in charred American white oak barrels.

Hirsch Bourbon Whiskey was commissioned by A. H. Hirsch in 1974. Today, Hirsch continues to craft high-quality whiskey with a commitment to transparency,

Liz Brusca, Hirsch Bourbon & Old Potrero Whiskey Vice President of Marketing, said, “We’re thrilled to partner with ICONIC Beverages to introduce Hotaling & Co.’s exceptional craft whiskeys to the Australian market. This partnership reflects our enthusiasm for the vibrant Australian market and our commitment to sharing our passion for top-quality American whiskeys with discerning enthusiasts worldwide.”

Old Potrero, Hirsch The Horizon and Hirsch Bivouac are now available through the ICONIC Beverages portfolio.

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