Nestlé launches customisable drink maker product
Nestlé has launched nesQino — a personalised solution that enables people to make healthy drinks from 100% natural ingredients, at home or in the office. First launched in China, nesQino comprises a silent, digitally connected Q-cup machine, superfood sachets and three different base sachets: smoothie, oat shake and milk shake. The product enables consumers to make 21 different superfood drink recipes designed by nutritionists using different types of ingredients known to be healthy.
The superfood sachets are made from ingredients such as fruits, vegetables, nuts and seeds, roots and microalgae. They also have probiotics to help boost overall wellbeing. Complementary base sachets are made from dairy milks, cereals and plant-based ingredients.
Using flash-freezing and drying techniques, combined with patented powder technologies developed by the Nestlé R&D team, the ingredients are naturally preserved with no additives, preservatives, artificial colours or flavours. The packaging is recyclable in China. Consumers choose one superfood sachet and one base sachet, pour the contents into the Q-cup with water and select the desired temperature for a hot or cold beverage ready in two minutes.
The nesQino smartphone mini program (app) allows consumers to personalise drink temperature, explore recipe combinations, access nutritional information and interact and share recipes with friends.
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