Frosty Boy predicts increasing flavour concoctions in 2018
The dessert market is constantly evolving, and this has seen the development of new and innovative flavour combinations. Frosty Boy Australia has acknowledged that customer demands for new flavours has risen by about 50% in 2017. With domestic and international demands set to increase in the future, the company plans to experiment with new flavours to create customised products that satisfy their needs in 2018.
“The Asia Pacific region is currently the world’s largest ice-cream market, with India, Indonesia and Vietnam among the fastest growing. We have seen trends of traditional Asian tastes such as Mochi — rice dough around ice-cream — and botanical-inspired flavours such as Cherry Blossom, Magnolia and Hibiscus increasingly popular,” said Frosty Boy General Manager Research Development and Innovation Sarah Cutler.
While traditional flavours such as strawberry and vanilla remain popular, customers are becoming increasingly adventurous with their flavour combinations. This has led to companies creating unique concoctions for their customers, including pairing sweet and savoury with unusual flavours such as maple syrup and bacon, salted caramel, and green tea.
Catering for a very dynamic industry means that companies such as Frosty Boy must remain aware of market trends across different cultures and countries, and adapt their products in order to remain relevant to their customers. With the popularity of cocoa in frozen desserts and beverages doubling recently and colour innovations increasing by 77%, the company is looking to incorporate these aspects into their products.
Frosty Boy General Manager Sales and Marketing Felipe Demartini stated, “India is the fastest growing market for ice-cream tastes, with a 12.7% increase in consumption across retail markets. Frosty Boy has worked together with retailers and QSRs across India to create customised traditional tastes such as Lassi to suit the demand for locally inspired treats.
“We have also seen a desire for aromatic spices, such as ginger, cinnamon and nutmeg, to be incorporated into frozen desserts and beverages to deliver sweet characteristics, while appealing to the health-conscious market.”
Demartini attributed Frosty Boy’s successful move into the Middle Eastern market recently to its ability to recognise different country’s taste preferences. He suggested that flavour trends in the Middle East favour “more decadent, sweet flavours”, which allows them to create products suited for that audience.
“Part of our expertise is understanding our clients, their market and their customers. We pride ourselves on our client relationships and Frosty Boy’s international export success can be attributed to this — it’s why our clients keep coming back to us, and why their customers keep coming back to them.”
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