Beverage-pairing meal kits
In the US, online gourmet meal kit company Chef’d has partnered with The Coca-Cola Company to add drinks to its meal kits in an arrangement called ‘Refreshing Meal Inspirations’.
Chef’d has created a variety of easy-to-prepare meals paired with flavoured DASANI sparkling waters and Gold Peak teas. Combinations include: Grilled BBQ Baby Back Ribs, Potato Salad and Corn paired with Gold Peak sweet tea; Shrimp Yakisoba paired with DASANI Sparkling Blood Orange; and Bacon Cheeseburger with Gruyere Cheese & Maple-Onion Confit paired with Coca-Cola Life.
Each meal (and there are lots more than this) comes with pre-portioned ingredients and is delivered to customer doorsteps within 24 hours.
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