Veuve Clicquot launches 'virgin tree-free' champagne box
Veuve Clicquot has launched a low-carbon, low-impact, virgin tree-free champagne box with environmental NGO Canopy at the LuxePack event in Monaco. The Ecoyellow gift box, made from 50% recycled paper and 50% hemp, is the latest advance in its commitment to Canopy’s Pack4Good initiative. This initiative is helping the world’s fashion, food and beverage, and beauty and care brands eliminate ancient and endangered forests from their packaging supply chains.
The hemp used in the box is locally sourced in the region of Champagne, near the company’s vineyards. One of the strongest and most durable fibres in nature, hemp allows the box to be 12% lighter than conventional champagne boxes — bringing savings in both resource use and transportation. Hemp is also one of the most efficient biomass sources in the world, storing four times more carbon than trees on an annual basis.
“The Veuve Clicquot Ecoyellow checks all the boxes — it proves that packaging can be beautiful, luxurious, on-brand and sustainable,” said Nicole Rycroft, Executive Director of Canopy.
As a Pack4Good partner, Veuve Clicquot is increasingly prioritising the use of what Canopy calls Next Gen Solutions. Next Gen Solutions are low-impact, low-carbon alternatives to forest-based paper packaging, often using waste materials that would have been landfilled or burned, like agricultural residues. Robust LCAs that include independent third-party reviews and biogenic carbon accounting find that relative to virgin tree fibres, Next Gen fibres create 95 to 130% less GHG emissions, 88 to 100% less land-use impacts and a five times lower impact on biodiversity.
The Veuve Clicquot Ecoyellow gift box can be found in stores now.
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