Customised pack for premium ice-cream

RPC Superfos has developed a customised pack for a premium Norwegian ice-cream brand.

The design, with a wave effect on the rim of the lid, is injection moulded in polypropylene and features in-mould labelling on all four sides and on the base, with artwork that reflects the quality positioning of the brand. The label also incorporates a transparent section on the base to enable the marbled-effect ice-cream to be visible. In addition, the pack is tamper-proof.

Producer Hennig Olsen Is launched the Inspira brand of ice-cream “for extra special indulgent moments”, according to purchase director Carl-Christian Langfeldt.

“Inspira ice-cream caters to the premium segment and here we need an exclusive look — a new and exciting packaging. We are absolutely happy with the result, not least because of the waves on the rim and the transparent base that makes it possible to see our marbled ice-cream.”