Result Group delivers a sticky solution for juice bottle neck tags

To support the launch of a new innovation for its flagship Daily Juice brand, The Daily Drinks Company required an engaging pack solution to convey a consumer promotional message.

Traditionally, neck tags hang loosely over the neck of the juice bottle and require expensive and specific application equipment to apply. Furthermore, traditional neck tags do not offer much flexibility in terms of content space — or reassurance to the marketing team that the tags stay on the bottles all the way to the point of purchase.

Labelmakers provided The Daily Drinks Company with a simplified adhesive neck tag to create a point of difference in an overcrowded shelf space.

The solution ticked all the project requirements by using standard pressure-sensitive materials, making it familiar for the production site to process with limited change to existing processes.

To develop the solution, Labelmakers partnered with Result Group. Both parties contributed in their areas of expertise and the result is an adhesive tag that is automatically attached to the bottle lid while on the production line.

The equipment used is the HERMA 400. This compact label applicator has versatility due to its modular construction system. The wide range of modules available means the HERMA H400 can be integrated into any production line without impacting on production times or efficiencies.