Prime100 and Tetra Pak collaborate for pet food range

Prime100 has partnered with Tetra Pak to launch its dog food product line with sustainable packaging. The SPD (Single Protein Diet) product range comes in seven flavours and is now packaged in Tetra Recart, a solution made from carton with a low CO₂ footprint.

The dog food range provides a single source of protein suited to all breed types and ages of dogs, including those suffering from food-based allergy and sensitivity. Made from selected functional ingredients aimed at increasing levels of vitamins, minerals, essential amino and fatty acids, the range is slow-cooked, which is more digestible and palatable for dogs.

The partnership signifies an innovative approach to pet nutrition and packaging in Australia — a booming market. Australians spend an estimated AU$33 billion on pet services and products annually.

The launch will also be Tetra Pak’s first entry into the pet food category in Australia. Cartons are claimed to have up to six times less impact on the environment compared to cans in their life cycle, including the source of the material, transport and end of life. Tetra Recart delivers on the packaging requirements in food, maintaining food at safe room temperature without preservatives. It is also easier to open, store and dispose of.

Tetra Recart can be recycled at kerbside collection points and can also be transported to a saveBOARD recycling facility and turned into sustainable building materials for homes and offices.

Jason Gray, Prime100 CEO, said the partnership with Tetra Pak is a significant milestone in the company’s journey to transforming pet nutrition. “Tetra Pak’s sustainable packaging ensures our products benefit both pets and the planet.”

Boris Munster, Tetra Pak Australia and New Zealand Managing Director, said, “We are thrilled to be partnering with Prime100 to drive greater sustainability in their portfolio through product and packaging innovation. It’s great to see a homegrown pet food brand drive thought leadership in the category and we hope that it’ll inspire more brands to make the switch to more sustainable packaging to help reduce carbon footprint.”

Available nationwide at Petstock, Petbarns and selected vets, the SPD range will be manufactured in Prime100’s Melbourne Facility.