Masterfoods celebrating National Mustard Day with award win

MasterFoods will be celebrating National Mustard Day (5 August) with its Gold Medal win at the 2023 World-Wide Mustard Competition.

Jane Horder, Foresight Manager at Mars Food & Nutrition, shared some insights into how Australians enjoy mustard. Dijon mustard had an almost 40% market share, American mustard a 21.8% market share and Wholegrain had an 18% market share. The least popular is French mustard, with a 1% market share.

In the US and UK, mustard is more commonly used as a condiment to add flavour to meals such as hotdogs. In Australia, it is used as an ingredient in more luxury foods, such as homemade sauces, steak and chicken.

“Steak is the number one dish Aussies enjoy mustard with, representing 30% of meals that feature the condiment. We are equally as likely to use mustard as an ingredient in a homemade sauce as to use it as flavour added straight to the plate,” Horder said.

The World-Wide Mustard Competition, hosted by the US National Mustard Museum in Wisconsin, brings together chefs, food writers, food professionals and mustard connoisseurs to judge the entries.

Masterfoods achieved a Gold Award in the ‘American Yellow Mustard’ category with Masterfoods Mild American Mustard sauce. It also won a Silver Award in the ‘Classic Hot’ category with Masterfoods Hot English Mustard.

Made in Australia from a blend of mustard seeds and selected herbs and spices, the Gold Award-winning MasterFoods Mild American Mustard has increased in popularity with Australians in recent years, with 9.8% growth in sales in grocery channels this year.