Ingredients supplier Prinova sets up in Australia
Prinova is a supplier of ingredients and premix manufacturing solutions for the food, beverage and nutrition industries. As a result of increasing demand in the APAC region, Prinova Europe Ltd has now established a subsidiary in Australia that will service Australia and New Zealand.
The fastest growing segments within the Australia and New Zealand (ANZ) Food & Beverage markets are supplements, dairy and sport nutrition. Prinova can provide straights, premixes and concepts in these segments.
Nic Dam, Group Managing Director at Prinova, said: “Categories such as sports nutrition and dairy are increasingly important in Australia and New Zealand, so it was essential for us to hold local inventory and offer support and expertise to our growing ANZ customer base.”
The new operation will help the company supply ANZ markets with bespoke nutritional premixes from its China facility, with over 2000 ingredients in categories ranging from vitamins and amino acids to essential oils and aroma chemicals supported by warehouses in ANZ.
“The decision to expand into ANZ was a logical step in our growth strategy. It will further strengthen our service capabilities in the fast-growing Asia–Pacific market, while also helping us meet the needs of ANZ specifically, which is very different from other Asian markets,” Dam said.
Prinova Australia and New Zealand Pty Ltd will exhibit on Stand H40 at Food Ingredients Asia, which is being held in Bangkok from 11–13 September 2019.
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