Rockwell Automation appoints Regional Director Adrian Giecco

Rockwell Automation has announced the appointment of Adrian Giecco as Regional Director, South Pacific, effective 1 July 2025.

Giecco will relocate to Melbourne to take over the role from Anthony Wong, who was recently promoted to the position of Vice President – Enterprise Software Sales and Consulting Services – Asia Pacific. 

“I’m thrilled to be returning to the region at such a pivotal moment for manufacturers and producers,” Giecco said. “Rockwell is well positioned to unlock new value through our innovations, deep domain expertise and strong partner ecosystem. I’m excited to lead this incredible team, strengthen existing relationships and explore new partnerships as we help shape the future of industrial operations.” 

Joining Rockwell Automation in 2012 as a solution architect in Victoria, Giecco has since held roles of increasing responsibility, including Business Manager for Controllers and I/O Asia Pacific, and Business Manager for Architecture and Software in South Pacific. Since 2020, Giecco has served as Director of Software and Control for the Asia Pacific region, based out of Singapore. His new role covers Australia, New Zealand and the South Pacific.

“With our premier event, ROKLive, being held 29–31 July on the Gold Coast, I’m ready to hit the ground running and make connections with valued partners, customers, end users and colleagues,” he said.