Innovia Films has new branding

Innovia Films Pty Ltd

Wednesday, 12 September, 2018

Innovia Films has new branding

Innovia Films, a BOPP film manufacturer, has undergone a rebrand to make it align more closely to CCL Industries’ corporate styling.

After CCL acquired Treofan Americas in 2017, the company announced it would trade under the name of Innovia Films and rebrand to unify the new larger company.

Günther Birkner, President of CCL Food & Beverage and Healthcare & Specialty, and Innovia Films, stated: “We are very happy with the new design. Working together with the agency they have managed to capture the essence of what Innovia Films does (flexible films) while transitioning the brand closer to CCL’s. This achieves the stated objectives and gives the larger films segment the opportunity to harmonise its global identity under a refreshed contemporary brand.”

Innovia Films will begin the transition to the new logo with immediate effect with its launch at Labelexpo Americas later this month.

Top image: ©

Related News

Calling all label innovators

A total of six awards are up for grabs at the 2019 Label Industry Global Awards, two of which...

New CEO for Kraft Heinz Australia

Kraft Heinz Australia CEO Simon Laroche will focus on business and people growth, strengthening...

Abattoir fined after forklift hits workers

Warrnambool abattoir Midfield Meat International Pty Ltd has been fined $95,000 after two of its...

  • All content Copyright © 2019 Westwick-Farrow Pty Ltd