Innovia Films has new branding

Innovia Films, a BOPP film manufacturer, has undergone a rebrand to make it align more closely to CCL Industries’ corporate styling.

After CCL acquired Treofan Americas in 2017, the company announced it would trade under the name of Innovia Films and rebrand to unify the new larger company.

Günther Birkner, President of CCL Food & Beverage and Healthcare & Specialty, and Innovia Films, stated: “We are very happy with the new design. Working together with the agency they have managed to capture the essence of what Innovia Films does (flexible films) while transitioning the brand closer to CCL’s. This achieves the stated objectives and gives the larger films segment the opportunity to harmonise its global identity under a refreshed contemporary brand.”

Innovia Films will begin the transition to the new logo with immediate effect with its launch at Labelexpo Americas later this month.

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