Fonterra launches Anchor milk pop-up store
Fonterra has launched its first Anchor milk pop-up store at Super Brand Mall in Shanghai, bringing a piece of New Zealand to one of China’s busiest shopping complexes.
The full Anchor China range of UHT milks, milk powders, cheese and butter are on display.
“Today’s Chinese consumers are much more brand conscious and brand loyal than previous generations; this higher level of discernment among consumers is driving strong demand for premium goods,” Fonterra Greater China President Christina Zhu said.
“... the farm videos in the store — seeing the green grass and blue skies where New Zealand cows graze — is unique for many people in China helping them understand Anchor’s provenance in more depth,” Fonterra Vice President China Brands Chester Cao said.
Bulla Dairy Foods appoints Peter Hall as Chief Executive Officer
Peter Hall joins Bulla Dairy Foods next month as its next CEO, bringing to the role more than 25...
Saputo to sell its UK operations to Lactalis
Saputo Inc. has signed a definitive agreement to sell its UK dairy division to B.S.A. SAS...
Food fraud study in the UK estimates costs to economy
Researchers recommend a greater investment in tackling food fraud as a study finds it is costing...
