Fonterra launches Anchor milk pop-up store
Fonterra has launched its first Anchor milk pop-up store at Super Brand Mall in Shanghai, bringing a piece of New Zealand to one of China’s busiest shopping complexes.
The full Anchor China range of UHT milks, milk powders, cheese and butter are on display.
“Today’s Chinese consumers are much more brand conscious and brand loyal than previous generations; this higher level of discernment among consumers is driving strong demand for premium goods,” Fonterra Greater China President Christina Zhu said.
“... the farm videos in the store — seeing the green grass and blue skies where New Zealand cows graze — is unique for many people in China helping them understand Anchor’s provenance in more depth,” Fonterra Vice President China Brands Chester Cao said.
Have your say about the Australian chicken meat industry review
ABARES is seeking feedback on its interim findings into the review of Australia's chicken...
South East Melbourne emerges as Australia's top manufacturing zone
Greater South East Melbourne has overtaken Western Sydney as the new heart of Australian...
New trade deal for Aussie apples with Canada
Aussie-grown apples will soon be able to be exported to Canada, thanks to improved market access...
