Fonterra launches Anchor milk pop-up store

Fonterra has launched its first Anchor milk pop-up store at Super Brand Mall in Shanghai, bringing a piece of New Zealand to one of China’s busiest shopping complexes.

The full Anchor China range of UHT milks, milk powders, cheese and butter are on display.

“Today’s Chinese consumers are much more brand conscious and brand loyal than previous generations; this higher level of discernment among consumers is driving strong demand for premium goods,” Fonterra Greater China President Christina Zhu said.

“... the farm videos in the store — seeing the green grass and blue skies where New Zealand cows graze — is unique for many people in China helping them understand Anchor’s provenance in more depth,” Fonterra Vice President China Brands Chester Cao said.

Image caption: L to R – Fonterra Vice President China Brands Chester Cao, Fonterra President Greater China Christina Zhu and actor Tong Dawei.