Fënn Foods appoints new CEO

Fënn Foods, best known for its vEEF meat alternative products, has appointed a new chief executive officer, just weeks after securing investment from a leading fund manager.

Tony Rowlinson, pictured on the left in the image above, will be assuming the CEO position for the plant-based food production company. He has worked previously in a range of international companies, including Coca-Cola, SCA/Carter Holt Harvey and Simplot, where he worked with brands such as Leggo’s, Edgell, Lean Cuisine, I&J and Birdseye.

“The plant-based foods market in Australia is in its infancy and, based on global trends, it will be a billion-dollar market in the very near future,” said the incoming CEO.

“There are tremendous growth opportunities in delivering ongoing innovation and I am excited at the prospect of building on Fënn Foods’ culinary reputation in establishing the company as a leading player in this market.

“I look forward to continuing to deliver on the company’s promise of producing premium, restaurant-quality, healthy, plant-based foods that taste great and are good for you.”

Fënn Foods announced earlier in February that it had been invested in by the Bombora Group, with the money being put towards expansions in product development and movement into new markets.