Expanding beyond biscuits: Arnott's acquires Prolife Foods

The Arnott’s Group has expanded its ‘better-for-you’ snacking portfolio with the acquisition of Mother Earth, Flemings and VP brands from New Zealand-based food manufacturer Prolife Foods.

Mother Earth is an established muesli bar and baked-slice brand in New Zealand with a growing presence in Australia. Flemings and VP are also recognised brands in the New Zealand nutritional snacking market, with product offerings spanning bars, nuts and snack mixes.

This acquisition forms part of the Group’s broader strategy to build a branded better-for-you business, unlock new manufacturing capabilities, and enter new category segments.

Arnott’s Group CEO George Zoghbi said the announcement signals the business’s commitment to increasing its presence in better-for-you snacking category.

“We recognise the growing demand for nutritious snacks and plan to leverage the Mother Earth, Flemings and VP brands to support our ambition of becoming a leader in this space.”

“The brands will provide us with new platforms for innovation and growth, harnessing our near 160 years of manufacturing and logistics expertise to expand their ranges and distribution.”

“We remain committed to expanding our snacking portfolio beyond biscuits and to investing in manufacturing both in Australia and New Zealand,” Zoghbi said.

The acquired brands will join The Arnott’s Group’s growing portfolio of better-for-you cereals and snacks, which includes brands like Freedom, Messy Monkey and Sunsol.

Image courtesy of The Arnott’s Group.