Corona crowned world's most valuable beer brand
Brand Finance put 5000 of the biggest brands to the test and has come up with 50 of the most valuable beer brands, 50 most valuable spirits brands and 10 most valuable champagne and wine brands in its Alcoholic Drinks 2021 report.
According to the report, the world’s top 50 beer brands have lost 16% of cumulative brand value, while in the wine and champagne sector, Dom Pérignon is only brand to increase value, up 2%.
The total value of the world’s top 50 most valuable beer brands was US$80.2 billion (AU$104 billion) in 2021.
Corona has retained the title of the world’s most valuable beer brand, despite recording a 28% drop in brand value to US$5.8 billion (AU$7.5 billion). As the bestselling imported drink in the United States, with an additional presence in over 120 countries, the Mexican brand has also recently become one of the fastest growing grocery products in the United Kingdom.
Belgian beer brand Michelob bucks industry trends as the fastest growing brand, climbing 13 spots in the ranking following an impressive 39% brand value growth to AU$1.55 billion. Over the last year, the brand has cemented its position as an innovative presence within the sector through its digital-based “Ultra Beer Run” campaign — an initiative that offers free beer as a reward for exercising.
Australian brand XXXX (brand value AU$960.8 million) and Spain’s Estrella Damm (brand value AU$1.29 billion) are the second and third fastest-growing brands, up 37% and 31% respectively.
Owned by AB InBev, Mexican beer brand Victoria (down 13% to AU$5.17 billion) has jumped 10 spots in the brand strength ranking to become the world’s strongest beer brand, with a Brand Strength Index (BSI) score of 87.8 out of 100 and a corresponding AAA brand strength rating.
Champagne and wine
According to Brand Finance report, the total value of the world’s top 10 most valuable champagne and wine brands has declined by 10%, decreasing from AU$9.57 billion in 2020 to AU$8.66 billion in 2021.
Despite recording an 11% drop in brand value to AU$1.55 billion, Moët et Chandon has retained the title of the world’s most valuable champagne and wine brand for the 2nd consecutive year.
Australian brands Lindeman’s and Beringer were both down one spot to rank 8th and 9th in value, respectively.
Moët et Chandon is also the world’s strongest champagne and wine brand, according to the report, with a Brand Strength Index (BSI) score of 77.9 out of 100 and corresponding AA+ brand strength rating.
Richard Haigh, Managing Director, Brand Finance, commented: “Despite Moët et Chandon recording a drop in brand value, the brand has benefited from its positive image as an instantly recognisable luxury product. This places Moët et Chandon in an excellent position to benefit from its favourable reputation in order to navigate the fallout from the COVID-19 pandemic over the coming year.”
The full Brand Finance Alcoholic Drinks 2021 report is available for download here.
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