Coca-Cola Europacific Partners appoints MD

Coca-Cola Europacific Partners (CCEP) has announced the appointment of Orlando Rodriguez to the position of Managing Director CCEP Australia.

Rodriguez brings industry expertise and experience to the role, having worked as Vice President, Customer Service & Supply Chain for Australia, New Zealand & the Pacific.

“Orlando has built a strong reputation across the FMCG and retail industry in both Australia and NZ. He’s achieved a huge amount since joining the CCEP business back in 2019, and we’ve already seen how he delivers excellent results for his people, our customers, partners and the business. I am delighted that he will be stepping into the MD Australia role and know he will continue to drive the business forward,” said Peter West, Regional Managing Director CCEP Australia, Pacific and Indonesia Business Unit (API).

Prior to joining CCEP, Rodriguez worked in several senior roles for large retailers across Australia and New Zealand.

“I am very honoured to have the opportunity to lead CCEP in Australia. First and foremost, it’s a business with incredible people who collectively have created one of Australia’s best places to work. We have a leading beverage portfolio, an unrivalled distribution network and exciting growth opportunities ahead,” said Rodriguez.

Peter West will continue as Regional Managing Director for the Australia, Pacific and Indonesia (API) Business Unit of CCEP, with Rodriguez assuming responsibility for the Australian business. West’s focus will be the region’s strategic agenda, working closely with the local Country MDs of Australia, New Zealand, and Indonesia & PNG, reporting to him.